DIGITAL MARKETING
6 Months
& Content Creation
This course equips students with integrated digital marketing skills across key channels - SEO, social media, paid ads, content creation, email campaigns, mobile apps - to attract audiences and optimize customer journeys in the digital space. Learners will analyze data to inform strategies,maximize outreach for modern brands.
Course Structure
Establish audience-focused goals for a multi-platform strategy, ensuring cohesive content plans. Develop engaging storylines and shareable content concepts. Utilize graphic design principles including color and typography for visually impactful social visuals.
Demonstrate working knowledge of key digital marketing strategies and tools including search engine optimization, social media marketing, content marketing, and campaign analysis.
Course Outcomes
Eligibility
This course welcomes 12th pass students and creative learners of all ages eager to develop talents through exploration.
Apply ethical digital marketing strategies and tools to solve real-world business problems and present optimized go-to-market plans.
Course Structure
